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Reading recommendations

• Jonathan Fields' Career Renegade: How To Make A Great Living Doing What You Love
• Malcom Gladwell::
  • The Tipping Point: How Little Things Can Make a Big Difference
  • Blink: The Power of Thinking Without Thinking
  • Outliers: The Story of Success
• Charles Handy: The Empty Raincoat—Contains information about the Sigmoid curve and how to navigate the chaos of change
• Joel Spolsky
• Brian Fugere, Chelsea Hardaway, and John Warshawsky, Why Business People Speak Like Idiots—Practical advice on why plain speaking is important, and how to make it happen
• Dr. Richard Wiseman, The Luck Factor—How to change your thinking and behaviour to create 'good luck'
• Harry Beckwith, Selling the Invisible—How to address the unique challenges of selling services and other intangibles
• Seth Godin, Permission Marketing—Why getting permission is the only acceptable and successful way to market anything
• William Strunk Jr. and E.B. White, The Elements of Style—The quintessential writer's guide; do not take up pen or keyboard without this little book beside you
• Dale Carnegie, How to Win Friends and Influence People—Don't let the title (or its 75 years) fool you; this is the foremost book on human relationships and is vital to any business person
• Barry Schwartz, The Paradox of Choice—Not only a thorough explanation of how to reduce stress and increase happiness in your own life by changing your perception of all the choices available, but also excellent marketing advice to help you deliver the same stress reduction to your suspects, prospects, and clients
• Marcus Buckingham and Curt Coffman, First, Break All the Rules—Contains the very best explanation of the oft-confused subject of talent, and is the first step toward making a living doing what you love
• Adrian Gostick, The Carrot Principle—How the best managers use recognition to engage their people, retain talent, and accelerate performance
• Seth Godin
• Joel D Canfield:
  • The Commonsense Entrepreneur
  • 49 Commonsense Business Observations

Jerry Kennedy's Drop Dead sales blog

Sue L Canfield's Virtual Office Administrator service, Awesome Assistant

Andrew Warner's interview with Seth Godin on doing business in tough times

From CNN: Segway inventor reveals 'toughest question'

Why your brain can't always make good decisions

Obliquely related interesting reading:

• Information on the Baader-Meinhof_phenomenon
• Information on synchronicity
• Information on serendipity
• Information on the recency effect
• Information on apophenia, the experience of seeing patterns or connections in random or meaningless data

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